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Building a Community vs. Relying on Ads for Fashion Brands

In the dynamic world of fashion, creating a loyal community around your brand can be far more valuable than the temporary spike in traffic that ads might provide. While advertising is undeniably effective for short-term gains, building a community offers long-term sustainability by fostering deeper connections with your audience. This blog explores the importance of […]

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Understanding AI-Driven Performance Marketing

Business Growth / novaturientandco

In the digital age, artificial intelligence (AI) has transformed numerous industries, including marketing. AI-driven performance marketing is revolutionizing how brands optimize their advertising strategies to achieve better outcomes. However, while AI can handle a lot of heavy lifting, the human touch remains irreplaceable for strategic decision-making. This blog explores how AI and human expertise blend

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Decoding Brand Building Techniques: A Comprehensive Guide

Business Growth / novaturientandco

Building a successful brand is akin to constructing a robust building: it requires careful planning, solid foundation, quality materials, and effective tools. For any entrepreneur or business, understanding the steps involved in brand building is crucial to ensuring your brand not only survives but thrives in today’s competitive marketplace. This blog will guide you through

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Navigating Through Cash Flow Problems in Your Business : Effective Strategies for Stability

Business Growth / novaturientandco

In the journey of running a business, encountering cash flow problems can feel like a daunting hurdle. However, these issues, while challenging, are not insurmountable. Understanding how to effectively manage and overcome cash flow problems is crucial for maintaining the stability and growth of your business. This article aims to shed light on practical strategies

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Utilizing Meme Marketing for Your Brand

Uncategorised / novaturientandco

In the constantly evolving digital landscape, memes have emerged as a powerful cultural phenomenon that transcends geographical and linguistic barriers. These snippets of humor, often encapsulated in images or short videos, have taken over the digital sphere, resonating with millions of users worldwide. As brands strive to stay relevant and engage with their audience in

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Conducting a SWOT Analysis for Your Brand

Uncategorised / novaturientandco

Understanding SWOT SWOT analysis is a strategic planning tool that helps businesses identify internal strengths and weaknesses, along with external opportunities and threats. This framework aids in understanding where your brand stands in the market and what strategic steps you can take to improve or capitalize on various factors. 1. Identify Your Strengths Start by

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Starting Your Clothing Line Digitally: A Comprehensive Guide

Fashion Blogs / novaturientandco

Introduction The fashion industry has always been a realm of fierce competition. With the digital world taking over, launching a clothing line has become more accessible yet challenging due to the saturation of the market. However, with the right approach and tools, your brand can stand out and thrive. This blog will guide you through

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Marketing vs. Performance Marketing

Uncategorised / novaturientandco

Introduction In today’s fast-paced digital world, understanding the nuances of marketing strategies is crucial for any business aiming to achieve success. At Novaturient & Co, We’ve observed the dynamic interplay between traditional marketing and performance marketing. This blog will delve into these realms, emphasizing the roles of a performance marketing agency and a marketing agency,

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Blog Post Title

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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

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